What kind of industry is not a good industry? I believe that an industry with slow future growth is not a good industry. For example, the coal and oil industries will grow slowly in the future due to the country's environmental protection and energy security requirements. In addition, the supermarket and department store industries will also find it difficult to develop significantly in the future due to the competition of e-commerce.

Note that what I am saying here is that the overall development of the industry is slow, not that all companies in the industry have poor performance growth. There are also excellent companies in the sunset industry.

The advancement of technology will make many industries develop rapidly, but it will also lead to the decline of many industries. For example, the advent of the automobile era has made the bicycle industry a niche industry. The arrival of the Internet era has dealt a devastating blow to traditional industries such as newspapers, radio, and broadcasting. Many industries have changed from mass industries to niche industries.

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I believe that the film and television industry is also on the decline, gradually becoming a niche industry from a mass industry. When I was a child, the cinema could accommodate at least thousands of people, and popular movies like "Shaolin Temple" were watched by every young person at least two or three times. The reason is that there were too few entertainment activities at the time, and movies were the only visual entertainment product.

With the advent of the Internet era, the film and television industry has actually lost its main position in the entertainment industry. Although the film and television industry vigorously promotes its new films every year, it cannot cover up the gradual decline of the industry.

Nowadays, cinemas can only accommodate a few hundred people, and many people haven't been to the cinema in a year. Many people haven't seen the so-called blockbusters and hot films. What do these people do instead of watching movies? They browse Douyin, play online games, play CS, watch TV, and so on.

In fact, since the advent of television, the film industry has been on the decline because TV dramas can partially replace movies. After the emergence of smartphones, the film and television industry has become even more depressed. On the same street, the appearance of fried dough sticks will inevitably affect the sales of pancakes because people's appetite is limited. The same is true for the film and television industry; people's entertainment time and energy are limited. Online activities such as playing games, watching live broadcasts, and browsing videos occupy a lot of people's time, and how many people still have the time and energy to watch movies and TV dramas?

In summary, the entertainment industry has indeed developed rapidly in recent years. However, the various detailed industries within the entertainment industry are fiercely competitive. The reason is that people's entertainment choices have become diversified, and there are too many options to choose from, while people's time and energy are limited.

Recently, the new film "Hot and Spicy", in order to promote its new film, did not hesitate to use Jia Ling's dramatic weight loss of 100 jin as a gimmick. It can be seen that the production side is under great sales pressure, fearing that the box office will not be good due to insufficient promotion. I believe that investing in the film and television industry in the current era is a high-risk behavior. The competition in this industry is too fierce, it is easy to lose money, and it is difficult to make money.So, for nearly a decade, I have stayed away from the A-share film and television industry sector. No matter how the outside world promotes how blockbusters make money, I do not invest in the film and television sector. The film and television industry has now entered a state of low barriers and over-saturation. Every year, at least tens of thousands of TV dramas and countless self-made short situational plays are launched, and I have really not seen an industry with such fierce competition.

Really, give me a month's time, and I can create a mythological short play by myself. Of course, my short video cannot compare with the movies produced by big companies, but at least I can consume a few seconds or minutes of some netizens' time. There are countless video makers at my level. Just think about how many people we can make to significantly reduce the time of watching TV dramas and movies?

The arrival of the Internet industry has made the competition in the film and television industry fierce. TikTok, Xiaohongshu, Bilibili, countless game websites, and other things related to visual images are essentially competitors of the film and television industry. The film and television industry is doomed to be unable to restore its historical glory.